How to Maximize Your Social Media Time
There are all sorts of great things you could do on social media. But do you struggle to find the time to get it all in? Today we are going to talk about how to make time in your busy schedule for social media and how to keep it from becoming a total time suck.
Have Specific Goals
One of the reasons social media feels like a proverbial hamster wheel – where we are always running, but never getting anywhere is that many people do not have clear goals in place. Know why you are there and what you want to accomplish.
Be Where Your People Are
There are many different ways to utilize social media. Facebook, Twitter, Instagram, YouTube, Goodreads … The list of ways to connect is endless. Don’t try to do them all. This will cause you to waste a ton of time. Instead, pick a couple to focus on. How do you know which ones to pick? Go where your people are. Do you get greater connection on Facebook? Notice everyone is liking your pictures on Instagram? Focus your time there.
Make An Appointment with Yourself to Write Your Content
Put a weekly appointment on the calendar and write all your social media posts for the week at one time. This will help you keep posting consistent and allow you to cover all your bases with your posts. Types of posts you will want to include: promotional (on your products and services), event based (where people can find you in the upcoming month), personal (fun and goofy stuff – help them connect with you), and share content others have created that would be of value to your audience. Writing these all in advance also allows you to be sure you’re covering all the areas you want and not leaving anything out.
We all want to get the biggest bang for our buck.
And with a little planning, you can ensure your social media time is a blessing for your author brand instead of a headache.